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FOR IMMEDIATE RELEASE

Boardwalk Fresh Burgers and Fries Signs Master Deal

April 14, 2008 - Alexandria, VA — Boardwalk Fresh Burgers & Fries recently signed a master franchise development agreement with The Boardwalk Investment Group LLC. The Duluth based investment group will bring up to 50 restaurants to Georgia—operating three restaurants themselves and franchising the rest. The Boardwalk Investment Group plans to open their first company owned unit in Atlanta by the end of 2008.

“Recently, concepts like Five Guys Burgers and Fries have burst into the Georgia market and have been well received,” says Tony Ratliff, Boardwalk Investment Group managing partner. “Overall, we think that Boardwalk has better food and a more family friendly ambiance. We are sure that it will prove to be a lucrative investment for us and our future franchisees.”

Boardwalk’s newest franchisee is also an area developer for Dagwood’s Sandwich Shoppes, a restaurant brand built around the famous cartoon strip. They currently own a 100+ shop area in Georgia and have two restaurants open in Atlanta.

“Boardwalk Fresh Burgers & Fries offers great food at an inexpensive price, in a clean, fun atmosphere—everything a quick casual burger restaurant should have,” adds Mr. Ratliff. “Boardwalk is a great investment and we are looking forward to opening our first restaurant as soon as possible.”

Boardwalk Fresh Burgers & Fries brings the boardwalk experience to life providing customers with made to order burgers and fries in a fun, beach themed atmosphere. Already four stores strong, the concept is growing rapidly and expects to have over 1,000 stores in development nationwide by 2013.

If you are interested in learning more about franchising with Boardwalk Fresh Burgers & Fries in Georgia, visit www.boardwalkfriesandburgers.com or contact Tony Ratliff directly at tony@boardwalkgeorgia.com.

About Boardwalk Fresh Burgers & Fries

As the sister company of Boardwalk Fries - the only national french fry brand in the United States - Boardwalk Fresh Burgers & Fries has nearly 30 years of corporate brand recognition. Brothers, Dave and Fran DiFerdinando created the quick casual concept Boardwalk Fresh Burgers & Fries in 2007. Inspired by the boardwalk in Ocean City, Maryland, the concept provides customers with a fresh, made to order burger and fries experience in a family-friendly, beach-themed environment. For more information about Boardwalk please visit www.boardwalkfriesandburgers.com.

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