For Imnediate Release
Jenny Craig Inc. Offers New Way to Stay Motivated in the New Year
~Weight loss company partners with world renowned life coach Martha
Beck~
Carlsbad, Calif. (Jan. 5, 2006) –
Losing weight is the No. 1 New Year’s
resolution for millions of Americans, and this year Jenny Craig is
offering a new tool to help consumers succeed with their weight loss goals
now and year-round – Touchstones for Success. Jenny Craig enlisted the
expertise of Dr. Martha Beck, internationally-recognized life coach,
best-selling author and columnist for O, The Oprah Magazine, to
collaborate in the development of this new, innovative approach.
Touchstones for Success is a creative method of enabling healthy weight
loss by reframing the consumer mindset, combining a DVD, CD and five “Touchstones” with inspirational thoughts. This kit aims to help
positively motivate weight loss, strengthen the resolve to succeed and enhance
the motivational component of the Jenny Craig weight loss program.
“The key to successful weight loss is a combination of knowledge and
motivation,” says Martha Beck. “It takes knowledge of healthy eating and
active lifestyle strategies to lose weight, as well as ongoing
motivation to maintain that loss. I collaborated with Jenny Craig in the
development of Touchstones for Success to provide personalized education and
support to help clients achieve their long-term goals.”
-more-
Jenny Craig is a holistic program that is tailored to each client’s
individual lifestyle. Through one-on-one consultations, Jenny Craig
determines what types of behaviors influence personal eating habits and
creates an action plan for each client that includes a tailored,
nutritionally balanced menu, activity strategies, rewards and solutions for
motivation.
“Partnering with Martha Beck was a natural fit for Jenny Craig, as
Martha understands that motivation is a key factor in helping our clients
reach a healthier lifestyle,” said Jenny Craig CEO, Patti Larchet. “The
Touchstones for Success kit embodies the philosophies of the Jenny
Craig program, providing inspiration and concrete strategies necessary for
success in weight loss.”
About Touchstones for Success
Touchstones for Success is a program and a motivational tool developed
by Dr. Martha Beck in collaboration with Jenny Craig to help reframe a
client’s mindset to keep their resolutions going throughout the year.
The five strategies of Touchstones for Success teach you how to:
• Learn to love your rebel and restrictor
• Harness the power of internal motivation to maximize your success
• Make your weight a top priority in the midst of daily demands
• Use rewards to break the binge cycle
• Discover the physical and emotional satisfaction results from mindful
eating
For more information on how the Touchstones for Success kit can help
you achieve your weight loss goals or to order a copy, please visit
www.jennycraig.com.
About Jenny Craig
Jenny Craig is committed to a personalized approach to weight loss by
offering clients a one-on-one weekly consultation and a customized
weight management plan designed to optimize individual success. The Jenny
Craig program is a long-term “Food-Body-Mind” solution that
-more-
helps clients manage their weight by creating a healthy relationship
with food, building an active lifestyle and developing a balanced
approach to living.
Jenny Craig, Inc., based in Carlsbad, CA, is one of the world’s largest
weight management companies, with approximately 650 Centres in the
United States, Canada, Australia, New Zealand, and Puerto Rico.
# # #
