A Main Street Business: The massage therapy industry has come along way in the last dozen years. Before that time businesses that offered massages (massage parlors) had a more dubious reputation in the minds of some in the public. And many considered getting a massage a superficial luxury that only the rich could afford. But over the last decade these negative perceptions have faded significantly as more Americans have chosen to visit licensed massage therapists. This new positive perception is also being bolstered by the fact that the evidence keeps mounting about the legitimate therapeutic benefits that massage therapy can offer individuals. But the most significant sign (in my opinion) that massage therapy has gone main stream over the last 12 years is how it’s been embraced by the franchising industry as a viable and very profitable business model.
Fast Growing Market : It is estimated that US consumers receive 230 million massages annually (and growing) and spend upwards of 15 plus billion dollars doing so. Massage Industry statistics also indicate that baby boomers are the most frequent and top demographic that utilize massage therapy services today. Health care professionals and physicians are also increasingly recommending massage therapy as a viable treatment in certain circumstances. These trends and facts bode well for the massage franchise industry gong forward as baby boomers (55 and older) are the fast growing population segment in America . In short the main streaming and rising demand for massage therapy services bodes extremely well for established massage franchises and franchisees that are in position to capture and service this growing market.
Very Profitable Business: With the average price of a massage being $60 per hour and the number of Americans seeking massage therapy averaging 7 visits a year, massage franchises offer a business model that is designed to generate high profits and highly sought after repeat business. Couple this with the fact unlike traditional retail franchises like restaurants massage franchises have relatively low overhead expenses as there is little or no inventory to carry or expensive equipment to maintain and a large staff is generally not required.
Other Advantages: Statingand operating a massage therapy clinic is relatively easy and is considered a fun life style business. And when you buy a massage franchise business you are basically buying a turn key and proven business model that has all your operating systems and procedures in place which should in most cases increase your chances of success. Another advantage to the massage therapy business model is that you can’t get a massage over the internet. So even though there will always be competition there is no web based business model out there lurking that could potentially be a major competitive threat.
About Author: Ray Haiber is the founder of AZfranchises.com. He has 12 years experience as franchise sales consultant as well as a professional business broker in Arizona. Visit AZfranchises.com to view and research franchises for sale throughout the USA. You can research new and established health care franchises for sale here including in home senior care services.
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